Simple Parenting™ is a visionary company committed to improving and simplifying the lives of parents and their babies by introducing innovative products and solutions.
We are constantly driven by our mission and identify pain-points in day-to-day parenting. Simple Parenting™ works collaboratively, leveraging the broad capabilities and experience, to alleviate these pains. The outcomes of this process are high-quality products and solutions that truly make an impact on modern day parenting.
“Simple Parenting’s voyage began with my desire to create a safe and simple environment for the most precious thing in my life – my newborn daughter Danielle (“Doona”). When my wife and I had our first daughter, we felt the need to spend as much quality time with her
and took her everywhere. While we understood the importance of protecting her, the day-to-day use of infant car seats and strollers was agonizing.
From my small designer’s workshop, I set a clear goal in mind: To transform the infant car seat into something safe yet simple and practical. This was the idea behind Doona™, the first product from Simple Parenting™.
Today Simple Parenting’s vision is to share this passion with all parents around the globe, constantly striving to design products that will inspire parents and help them in the first stages of parenthood.
Simple Parenting™ is committed to this vision and welcomes you to join its exciting Journey.”
Vision. Mission. Pledge.
“Inspiring Practical Parenthood”
Creating products that simplify the lives of parents and their babies, taking into consideration practicality, ease of use and product enjoyment, while putting safety, quality and design as top priorities.
We pledge to identify pain-points in day-to-day parenting and leverage our broad capabilities and experience to alleviate these pains and introduce high-quality products and solutions that truly make an impact on families around the world.
We never compromise on quality. We always set a higher standard than any official standard tested by approved labs, and always higher than competitors.
Our testing facility where we conduct extreme and intensive abuse tests to our products, makes sure the products meet the highest quality standard.
Simple Parenting believes in innovation as a key factor in its products and in the development process.
Innovation provides us a distinctive competitive advantage, and it is part of our Intellectual Property, including Patents, Designs, Trademarks, and Copyrights.
Winner of the child restraint BANTA award
The innovation award for the BPA (baby products association)